Listar por autor "Reffray Vílchez, Marjorie Denisse"
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El desarrollo de la marca empleador en una empresa de retail peruana
Reffray Vílchez, Marjorie Denisse; Rosario Zárate, Fátima Rebeca (Universidad de Lima, 2020)Acceso abiertoThis research focuses on the process of building the employer brand in a Peruvian pharmaceutical retail company and the role that communication played during this process, between 2012 and 2016, when the company implemented ...